Malaysia's Premier Outdoor Destination

ASCENT OUTDOOR

MULTI-BRAND ECOSYSTEM EST. 2023

MADE TO CLIMB

WHERE PASSION MEETS
PEAK PERFORMANCE.

Company Portfolio & Business Presentation · Trail Running, Mountaineering & Technical Gear Distribution.

ascentstore.com.my · Puchong HQ & Penang Experience Hubs

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Executive Summary

BUSINESS OVERVIEW & IMPACT

OVERVIEW

6+ BRANDS

Global Portfolio

Official dealer and distributor for Kailas, Suunto, PowerVibe, Zenone, Pohinix & Nitecore.

2 HUBS

Experience Stores

Flagship stores in Puchong (HQ) and Penang with dedicated shoe fitting labs and clinic meeting bases.

7+ DEALERS

Stockist Network

Supplying premier outdoor retailers across KL, Selangor, Penang, Kedah, Perak, and Sarawak.

15+ WINS

Podium Athletes

Co-organizing Kailas Penang Skyrace, weekly Wind Runners coaching clinics, and athlete sponsorships.

Ascent Outdoor · Executive Summary

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Company Heritage

ABOUT ASCENT OUTDOOR

HERITAGE

From 2017 UTOP Rivals to Business Partners

In 2017, Jack Oh and Andy Lee first crossed paths as fierce competitors in the grueling UTOP Ultra-Trail Race. Over punishing mountain climbs, mutual rivalry transformed into deep respect.

Ascent Outdoor is the proud Official Dealer of Kailas in Malaysia, equipping outdoor athletes with ISPO award-winning FUGA trail shoes, technical apparel, and climbing hardware.

Our Vision

Leading Malaysia hub for outdoor athletes with world-class gear.

Our Mission

Elevating athlete performance & mountain sports limits across Malaysia.

"Where every step tells a story, stride with confidence!"

FLAGSHIP OPENING CEREMONY Penang Experience Hub Launch

Ascent Outdoor Wind Runners Trail Running Clinic

COMMUNITY & ATHLETE HUB Wind Runners Coaching & Trail Clinics

Ascent Outdoor · Company Heritage & Purpose

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Leadership & Staff

OUR TEAM & LEADERSHIP

TEAM PROFILES

JACK OH

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ANDY LEE

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Experienced Mountain Athletes & Technical Specialists

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Brand Portfolio · Part 1

CORE TECHNICAL BRANDS

GLOBAL PARTNERS

Core Flagship Partner

Technical Trail Running & Mountaineering

ISPO Gold award-winning FUGA trail shoes, MONT X 3-Layer GORE-TEX hardshells, AIR race vests, and UIAA certified climbing gear.

GPS & Electronics

Multisport GPS Watches & Precision Navigation

Finnish crafted GPS sports watches (Suunto Race 2, Race S, Suunto Run) with offline maps and precision navigation compasses.

Endurance Nutrition

High-Performance Nutrition & Energy Matrix

Fast-absorbing high-energy gels, isotonic electrolyte hydration matrices, and sustained endurance recovery fuel for ultrarunners.

Curating the World's Best Mountain Equipment

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Brand Portfolio · Part 2

PERFORMANCE GEAR & ILLUMINATION

TECHNICAL GEAR

Carbon Poles

Ultra-Lightweight Trekking Poles

World's ultra-lightweight carbon & carbon-bamboo folding poles (Z2201, Z2003, Z2401) engineered for mountain speed.

Sports Eyewear

Performance Sports Eyewear & Sunglasses

High-definition polarized and photochromic sports eyewear with ultralight TR90 frames and UV400 protection.

Trail Lighting

Technical Illumination & Headlamps

High-lumen ultra-light trail running headlamps, rechargeable batteries, and outdoor power gear for night racing.

Complete Technical Hardware, Apparel & Illumination Science

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Equipment Categories

PRODUCT ECOSYSTEM

CATALOG

Trail Running Shoes

FUGA DU Dual BOA®, FUGA EX 3, Athlete series with Vibram® Megagrip.

Hydration Vests & Packs

AIR 7L, 8L IV, 13L race vests with zero-bounce monomesh & flasks.

Carbon Trekking Poles

Zenone Z2201, Z2003 sub-100g 4-section folding carbon poles.

GPS Watches & Compasses

Suunto Race 2, Race S, Suunto Run with offline topography mapping.

Endurance Nutrition

PowerVibe high-energy gels, isotonic electrolytes, and stamina fuels.

Technical Outerwear & Gear

MONT X 3-Layer GORE-TEX jackets, Pohinix sports eyewear, and sun caps.

Comprehensive Technical Mountain & Trail Offerings

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BEST-SELLING HERO GEARS

HERO PRODUCTS

Flagship Shoe

Kailas FUGA DU BOA®

Dual BOA® Li2 · Vibram® Megagrip Litebase · ECCEVAI Midsole · AWS 3.0.

GPS Watch

Suunto Race 2 / S

AMOLED Sapphire display, offline topo maps, HRV recovery, 120h battery.

Carbon Poles

Zenone Z2201 Carbon

Ultra-compact 4-section folding carbon poles, sub-100g, mountain speed.

Endurance Fuel

PowerVibe Energy Gel

Fast-absorbing energy carbohydrates with electrolyte matrix, zero stomach distress.

Top Choices for Trail Runners & Mountaineers in Malaysia

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Customer Experience

VALUE-ADDED IN-STORE SERVICES

FITTING LABS

Gait Analysis & Sizing

In-store gait analysis and AWS dual-section tightening tests ensuring zero toe-bruising on steep descents.

Vest & Pack Fitting

Precision torso sizing with weighted flasks to eliminate friction, bounce, and shoulder strain during 100km+ races.

Nutrition Strategy

Custom carbohydrate intake and electrolyte strategy planning tailored for 50km, 100km, and 100-mile ultra goals.

Personalized Consultation at Our Experience Hubs

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Retail Hubs & Online

FLAGSHIP EXPERIENCE STORES & ONLINE CHANNELS

EXPERIENCE HUBS

📍 Puchong HQ Flagship Store

C-01-08, Le Pavilion Xchange, Jalan Puteri 7/13, Bandar Puteri, 47100 Puchong, Selangor

📞 Phone / WhatsApp: +60 18-245 5895

• Flagship Multi-Brand Experience Center & Gait Analysis Lab
• Wind Runners Community Base & Complete Gear Warehouse

📍 Penang Experience Hub

35-02-27, Golden Triangle 2 Commercial Square, Bayan Lepas, 11900 Penang

📞 Phone / WhatsApp: +60 10-838 5895

• Northern Malaysia Trail & Climbing Retail Hub
• Kailas Penang Skyrace Registration & Athlete Trial Base

Official Online Stores & E-Commerce Channels

Visit Our Physical Experience Centers & Official Online Stores

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Distribution Network

AUTHORIZED STOCKISTS NETWORK

MALAYSIA DEALERS

Ascent Outdoor officially supplies authorized specialty outdoor and running stores across Malaysia:

Corezone

3 Damansara Mall, Petaling Jaya, Selangor

Xnocs

Bangsar, Kuala Lumpur

Waghih Collection

Melati Utama, Kuala Lumpur

LM Sport

Bukit Mertajam (Penang) & Alor Setar (Kedah)

Nationwide Wholesale & Authorized Retail Stockists

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Grassroots Culture

COMMUNITY & ATHLETE SQUAD

COMMUNITY

Kailas Penang Skyrace

Co-Organizer & Official Sponsor

Malaysia's most technical vertical mountain skyrace bringing international and local mountain runners to Penang.

Wind Runners Clinics

Weekly Technical Coaching

Free coached community runs offering technical downhill coaching, uphill pacing, and nutrition gear trials.

Team Ascent Squad

15+ Podium Finishes

Sponsoring dedicated Malaysian trail athletes with high-performance footwear, race apparel, and international support.

Empowering the Malaysian Mountain & Trail Running Scene

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Business Capabilities

SERVICES & B2B CAPABILITIES

B2B & RETAIL

Retail & Multi-Channel E-Commerce

• Flagship experience stores in Puchong HQ and Penang.
• Official online stores: ascentstore.com.my, Shopee Official, Lazada Official, and TikTok Shop.
• Fast nationwide express dispatch with manufacturer warranty guarantees.

Corporate & Wholesale

• Bulk equipment procurement for corporate trail challenges & outdoor events.
• Custom event race packs, hydration flasks, and technical apparel printing.
• Authorized wholesale supply for regional outdoor sports stockists.

Multi-Channel Retail, Wholesale & Event Partnerships

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